Viral Video- Google vs Yellow Pages
Most people know what the Yellow Pages are. It has been around for years and is still a valuable aid that people can use to locate items or services that provide the answers to numerous daily needs. It is worth asking though whether the Yellow Pages is still the best product search tool. Competing online services like Google and other search engines are starting to show signs of taking the lead. In a Google vs Yellow Pages scenario, whose side will you take?
There are no famous studies that cite statistical insights on whether print media still trumps online competition. One street survey conducted by Melbourne SEO services however presents some astounding insights. In one of the best viral marketing video presentations made, respondents show that the days of print material dominance may soon be nearing an end.
Survey shows that 53.85% of those asked never turn to the Yellow Pages for their needs. Around 92.86% let their fingers do the typing in Google search boxes to find what they need. An amazing 100% of the people asked mentioned that they all use Google everyday. Obviously, the Yellow Pages may soon see the beginnings of the end of the road. A lot of people now prefer to snub printed material altogether because they prefer the ease of online tools.
The survey results present a crucial insight for entrepreneurs. Anyone who owns an income generating project both online and offline need to be found by Google. Being in a Google results pages is the best modern way to make sure that interested people and paying customers find your products and services instantly.
The survey didn’t end with pitting Google and the Yellow Pages. The all important question was: How do people use search engines? One question posed was whether respondents had any knowledge about SEO. Only 7.14% of them did. That means a lot of people don’t really care how search engines work. Because Google is also fast becoming an international household name, people simply trust the results that it shells out on its pages.
Aside from asking about SEO knowledge, respondents were also asked which sites they clicked on after searching. A good 46.15% said they clicked on the first few sites on results pages. All the respondents never went beyond the first page of results. The additional implication of this finding on businesses is very significant. If you want to be found and to generate better sales, you need to make sure that you get to the top of Google results, or at very least, the first page.
The bottom line is simple enough. Business owners now need to pour some effort into building strong SEO campaigns. Even the lack of interest for SEO is no excuse because there are people and companies that now specialize in SEO that can generate explosive profits.
The winner between the Google vs Yellow Pages battle hasn’t been formally declared. This is especially since the Yellow Pages seems to be intent on getting back on track. It might be around for many more years. It seems obvious to everyone though that businesses should put search engines to good use.
