Archive for Link Popularity


Keywords and Understanding linking is CRUCIAL for any form of internet marketing SUCCESS. This short series of tutorial videos helps you find your own success in whatever venture you are engaged in, whether it’s making money through copyrighting, article marketing, blogging, selling affiliate products, video marketing, or other forms.

Links are the pathways by which all information on the Internet is connected. Whether you are traveling your preferred search engine or your favorite website, your paths are directed by the links you come in contact with.

Because of this, links have become the lifeblood of the Internet. Major search engines like Google evaluate your incoming links to help determine your search engine positions.

However, a link is much more than just a ranking factor. A quality inbound link can bring your website a steady stream of targeted traffíc and buyers.

In this article I will reveal the untapped methods of obtaining quality inbound links. We all know that reciprocal links are dead. Smart internet marketers also know about the power of article marketing and rss syndication. This article looks to explore beyond those techniques, unveiling linking tactics that are largely undiscovered.

Read on to find out about which links you can gain to build buzz, how to leverage the power of wikis, why everyone needs an affíliate program, and how to use the web 2.0 craze to garner hundreds of high quality inbound links.

We will begin our journey with editorial link opportunities.

The right links can generate massive buzz and word of mouth marketing. This type of marketing can occur from links like Yahoo Picks, Forbes Best of the Web, and USA Today Höt Sites. Get listed on the following sites and you’ve certainly got a wínner.

* Yahoo Picks of the Day/Week

* Forbes Best of the Web

* USA Today Web Guide/Höt Sites

* NY Public Library Best of the Web

* Exploratorium Ten Cool Sites

* Librarians Internet Index

* Reference Desk

Wikis

Wikis are some of the best sources for link building. With a bit of digging, you can find plenty of wiki pages with high link popularity and PageRank. Not to mention, many wikis rank well in the search engines. This is especially true for Wikipedia.

However, like everything, there is a wrong and right way to go about it. Many people try to sp@m wikis with hundreds of links. Because of this, there have been strict measures taken to find and eliminate these culprits.

To benefit from the Wiki community, you must be an active participant adding quality and relevant information to their collection of content. You must add value to a page. Once you have done this, you can then incorporate your link if it’s a good fit.

However, don’t just add information to pages that present linking opportunities. You should also be contributing to the wiki just for the sake of adding great content to the database. When appropriate, add quality links to articles, even links you do not control. Using this strategy, it is much more likely that you will be able to benefit from the many wikis available online.

To find potential linking opportunities, simply go to Google and type in “your keywords” inurl:wiki. This will help you to find sites that have wikis related to your keywords. For example, if you are looking for wikis related to search engine marketing, you would type in “search engine marketing” inurl:wiki.

For a comprehensive list of wikis you can start contributing to , go to http://en.wikipedia.org/wiki/List_of_wikis.

Library Sites

Ok. Are you ready for the MacDaddy of all links? You may be surprised to hear that some of the best links on the Web can only be obtained from public shool library Web sites. Yes I know, it’s hard to believe that an unattractive school website that lives out in the .us or .org jungle would be of value to you. But in fact, these are some of the most trustworthy links you could ever hope to obtain.

Library web sites are some of the most trusted sources on the Internet and Google knows it. So, if you have an extremely valuable site that would prove a valuable resource to people around the world, then you should certainly get in contact with a librarian to suggest your site as an addition to their list of resources.

Below is a list of library sites to get you started:

* Virginia Pubic Library Websites

* Ohio Public Library Web Sites

Affíliate Links

Affíliate programs are one of the best ways to obtain thousands of inbound links to your site. With the right software, you can use an affíliate program to super charge your search engine rankings.

Using an affíliate program, you can get hundreds and even thousands of other people to promote your products with no rísk on your part. Your affiliates send visitors to your web site using banner ads, text links, articles, and email promotions. For every visitor who decides to buy, you pay your affíliate a percentage of the sale.

The beauty of this system is that it allows you to create extra revenue without spending any additional advertising dollars. You can use affíliate marketing to explode your online sales and catapult your search engine rankings with no rísk to you.

However, you have to make sure you have the right software to do this. Some affilate tracking software doesn’t lend any link popularity back to your site.

Go to Assoctrac.com to find out about some very powerful affíliate software.

Press Releases

As I wrote about in a previous article, press releases enable you to tap into multiple news sites across the Internet, including Google News, Yahoo News, and MSNBC Searchbot.

In addition to attracting thousands of targeted visitors to your site, press releases can also create thousands of quality inbound links.

However, to realize the full potential of your press release campaign, you must take time to optimize your press release properly. Press releases should be optimized in much the same way that search engine optimization specialists optimize ordinary web pages to achieve higher rankings. By optimizing your press releases for the search engines, you will receive much higher visibility.

For example, one press release from MarketingExperiments.com resulted in 2,200 visitors and 5 interview requests by journalists. This is the power of a highly optimized press release.

Some of the best places to distribute your press release online include:

prweb.com

internet.com

businesswire.com

prnewswire.com

bacons.com

e-releases.com

prfree.com

pr.com

webwire.com

marketwire.com

24-7pressrelease.com

pressreleasenetwork.com

i-newswire.com

Start your own press campaign to begin creating invaluable buzz, attracting targeted visitors, and gaining thousands of inbound links.

Social Search Engines

With the growth of Web 2.0, social bookmarking services have become extremely popular this past year. However, these search engines are much more than simply a tool for searching and saving your favorite websites. These social communities can also drive massive amounts of traffíc to your site and build brand awareness.

Popular submissions can expect to receive an onslaught of traffíc. In addition, popular sites also receive an abundance of link love. These social search engines influence bloggers, publishers and journalists. On average, a website that is Dugg receives an average of 500 to a thousand new inbound links within a short period of time.

If you have a very informative site, your traffíc may increase permanently after being Dugg. The key to succeeding with social search engines is to be a true contributor to the community. You must have quality content if you want to submit any of your links. Otherwise, you are simply wasting your time.

In addition, don’t just submit your own links. Share the love and submit other sites that you feel would provide a great resource to the community.

Some of the best online social communities include:

Digg

del.icio.us

Furl

Shadows.com

MyWeb

StumbleUpon

PreFound

Technorati

In today’s generation of web 2.0, publishers have been given multiple outlets for their work. It’s time that we start taking advantage of the changes occurring in the online publishing world.

Podcast Syndication

Another publishing opportuníty that is undergoing rapid growth online is podcasting. The Internet is changing. Broadband Internet connection is allowing millíons of Internet users to start downloading podcasts on every imaginable topic, from search engine strategies to the adventures of parenting.

According to Forrester Research, podcasting will reach 12.3 million households by 2010. Unfortunately, many webmasters are not taking advantage of this amazing opportuníty.

To begin marketing your own podcasts, submit them to the following directories:

PodcastingNews.com

MasterNewMedia.org

Integrating these new distribution models can vastly increase your exposure online.

New Forms of Article Syndication

Article syndication has become quite popular among internet marketers. It has enabled writers and website owners to gain hundreds of quality inbound links simply by syndicating their articles to article directories, article groups, related websites, and newsletter publications.

However, web 2.0 has transformed the publishing platforms that are available today. Because of this, there are now many more outlets for your articles and your valuable resource box. Fortunately for you, many online marketers have not spotted these opportunities so I advise you to jump on them quickly.

One of the most exciting new publishing platforms is Squidoo.

Squidoo was created by a revolutionary online thinker named Seth Godin. At Squidoo, you can create your very own lens, which is simply your view on a particular topic. This is a single web page that can point to blogs, favorite links, RSS feeds, Flickr photos, Google maps, eBay auctions, Amazon books and other resources.

Best of all, these lenses are getting traffíc, credibility, and even showing up in top Google results. You can use a lens to increase the number of authoritative inbound links to your site, position yourself as an industry expert, announce the latest news within your niche, or promote your podcasts.

I’ve seen lenses ranging from a pagerank of 3 to 5. Below are some great examples:

FxBootcamp : PR4

Cool Laptop Bags : PR5

To start your own lens, go to Squidoo.com.

The last linking opportuníty in this series taps into one of the largest sites on the Internet.

Craigslist

Craigslist was founded in 1995 by Craig Newmark and serves billions of unique visitors each month. So, how can you use this to your benefit?

Classified ads can be very lucrative when used correctly. Since Craigslist is free, this is a great place to start with absolutely no rísk.

Your presence within this massive site will increase your exposure and link popularity. Many of the ads also appear in Google and Yahoo. This is especially true for those who optimize their ad properly.

I would highly suggest that you incorporate CraigsList into your overall business plan. You can begin placing your own ads at CraigsList.

Now that you know about many of these untapped linking techniques, I urge you to begin your own campaign. Just remember, if you’re not distributing quality content, you are simply wasting your time. The first step is to become an authoritative site. After that, you will find that links come quite naturally. In fact, many of them will come without ever asking for them.

Did You Find This Article Useful? Then Digg It.

About The Author

Kim Roach is a staff writer and editor for the SiteProNews and SEO-News newsletters. You can contact Kim at: kim @ seo-news.com .

This article may be freely distributed without modification and provided that the copyright notice and author information remain intact.

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Feb
24

The Evolution of Link Popularity

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Numeric examples of PageRank values in a small...

Image via Wikipedia

Anyone who has developed a website hoping to quickly achieve a high ranking in the search engines, especially Google, has probably discovered that the task is much more daunting than they originally thought. That is because new websites and even existing websites must prove to Google, Yahoo, MSN and the other search engines that they are worthy of being ranked high.

There are many factors involved in getting a website ranked high in the search engines, including good, relevant content that gives visitors the information they are searching for along with strong link popularity.

What Exactly is Link Popularity?

Many people think link popularity equates to the number of incoming links a website has linking to it. In other words, how many other websites are linking to your website.

But, link popularity is much more than just the number of incoming links you have coming to your website. Factors can include, but are not limited to, the quality and type of website linking to you, whether you link back to that website or not, the reputation of the website linking to you, and if it appears that you paid for the link or not. And Google has just made the distinction between quality links vs. non-quality links even more pronounced with their latest algorithm update.

On a very simplistic level, a website’s link popularity is designed to increase as the number of other websites linking to your website increases. Google’s original inspiration with this concept was based on the fact that Google believes if other websites were linking to your website, you must have something good to link to. In other words, others are giving your website a vote of confidence.

However, as in all aspects of Search Engine Marketing, website owners and SEO specialists found ways to manipulate Google’s Page Rank (Google’s indicator of your link popularity.) Many website owners actively seek other websites that will “exchange” a link with them. “If you link to me, I’ll link to you.” So many times the links are completely irrelevant to the content on the two sites. The reciprocal link arrangements are simply established in order to try to increase their link popularity and thereby their Google Page Rank. There have been entire businesses built on helping websites exchange links with each other to boost their Google Page Rank.

Of course Google is not blind to this manipulation of their algorithm. So it goes without saying that they would eventually figure out a way to help stop, or at least minimize the abuse of their link popularity approach to ranking websites.

How Does this Affect My Site?

Google has adjusted and refined their Page Rank algorithm many times in the last few years. After the latest algorithm update you can pretty much count on your reciprocal links being discounted or completely ignored. Links that have been “bought” on other websites have also been discounted, so I wouldn’t bother spending the money if someone tries to sell you a link on their website to link back to your website. (The main exceptions to this statement are quality directories that charge to be submitted and added to their directory. Most quality directories are normally worth the money they charge due to the benefits you receive from the directory listing.)

“Run of the site” links are also being discounted or ignored by Google. Those are links that someone puts on every page of their site to your website to make it appear that there are a lot of pages linking to your site. Again, you’re better off just having one link to your site from a page that does not have a lot of other outgoing links on it as opposed to having a link from every page on another person’s website.

Get Quality Incoming Links

So how can you increase your link popularity and thereby your Google Page Rank? You’ll need to do it the old fashioned way – by developing a website that people want to visit and link to. Of course, there are also some good opportunities to help people (and Google) find your website so they can have the opportunity to find out just how good it is. Press releases, articles, and quality directories all provide excellent opportunities for strong incoming links to your website.

If your press release catches others attention, you can receive some strong incoming links each time you submit a newsworthy item. Just make sure you really have something to talk about in your press release or it will be ignored.

Articles help to not only build quality content on your site, but you can submit your articles to a variety of article directories that allow others to find what you have written and link to your site as an expert on a particular subject.

Quality directories not only provide good links back to your site but they can also land you a high ranking in a search engine results page. There have been many instances where a website may not be listed on the first page of Google for a search, but the directory listing for that website is listed on the first page. Having that high ranking in the directory is certainly better than no ranking at all! In the end, it’s all about bringing visitors to your website when they are searching for your products for services. And directories can help bring you that traffic.

So, bottom line, you can help boost the rankings of your website through good, quality content coupled with a strong link popularity which you can obtain naturally through your online press releases, articles and quality directory submissions. It takes time for a website to build a good reputation in the search engines, but the long-term benefits are worth the time and effort. Trying to achieve high rankings through questionable practices and shortcuts can work for a while but it will almost always come back to haunt you once your tactics are discovered by the search engines and your site is penalized or removed.

About the Author: Matthew James is an Internet Marketing expert with over 6 years of experience in search engine optimization, pay-per-click services, keyword research, quality link building concepts, and website marketing strategies. He currently works as an Internet Marketing Analyst at Xcellimark, a top Internet Marketing firm in Orlando, Florida.

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