Archive for SEO
Top Ranked Websites Are Using A Linking Strategy
Posted by: | CommentsMany SEOs quickly learn why they need a linking strategy. They know now that links from other web sites pointing at theirs are improving their page ranking. Let’s see how links generate traffic.
Inbound links are an important way to increase the page rank, to be known in your field, to generate traffic to the website. This is the most important method to generate traffic, to have more visitors, potential clients or website services’ users.
Without traffic, a website is almost useless. Its role can be only a name on a business card or a place to find a products or services list or email addresses.
To bring clients from the Internet, to be alive, to fulfill its main purpose, a web site must have huge traffic. What can a search engine optimizer do to get this important traffic? The web content including the appropriate keywords, the ease navigation, the most appropriate images, the inspired headlines are improving the traffic.
Do not forget the site’s style, sophisticated and simple at the same time, professional and efficient. But the work isn’t over yet. The inbound links strategy must be used too. It brings spectacular results and realizes the traffic that will attire the clients’ attention. The search engines will note the web site.
Some will think that without traffic, a web site is useless as a marketing and selling tool. The web site will not sell products or services, nor communicate ideas or events, and won’t publish articles about any imaginable subject.
As we have already established, the traffic will be increased in the most spectacular way by getting links from other important websites, and having related topics. You will receive direct traffic from links, but mainly from links that have similar audiences to the main website.
A client visiting a web site similar to the main one, seeing the link to the main one, will visit it immediately. He becomes a potential client, increases the traffic, and improve, finally, the main site’s rank. 21% of the entire traffic is the result of inbound links. This is not a secret, top ranked web sites are using this successful strategy and everyone can see the results.
What is the reason why people are clicking the new links? First of all, this is the human curiosity in action. Maybe the next site can have more products, best prices, most appropriate services.
Maybe the next site is looking better and it is giving to its visitors the look and feel they are waiting for, maybe the next site is more useful, interesting and helpful. The visitors, potential clients at the same time, are hoping to find something to amaze them, to make them purchase without regrets and doubts.
Part of your linking strategy is joining a linking directory. You will need to do a search for these websites with a high PR. In these directories, you will have great success because they are where the strong, relevant websites are. To start linking your websites to higher ranked sites, go to: http://www.MyLinkMachine.com.
Another part of your linking strategy should be to include your link in articles that you submit to article directories. This will help you out a lot because if a reader is interested in your article, chances are that they will click on your link to learn more. A great site to submit your articles is: http://www.MyContentBuilder.com.
If you are submitting articles and are looking for a faster and easier way to do this, you might want to consider an automatic article submitter. To watch a video on how to accomplish this, go to: http://1trac.com/dt/t/Article_Submitter_Video.php.
About the Author: Karianne Kline is a Graphic Design student currently attaining her Associate’s Degree. She is also learning the other end of the spectrum in Marketing and SEO. You can learn more about what she does by visiting http://www.LazyLinking.com.
Convert RSS Feeds to Dynamic HTML Web Pages
Posted by: | CommentsThis video shows how you can use RSSifyMe to place content from up to five rss feed sources combined into one piece of new content on any site that is built in PHP including word press.
Many webmasters have realized the benefit of using RSS to to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.
Syndication
Often, publishers, interested in expanding their base, will allow other webmasters to republish the contents of an RSS feed. Content providers that allow for syndication, receive additional exposure, and the webmasters serving the content, will generally see web traffic increase as a result of the new content. RSS feeds can be syndicated or displayed using a variety of different methods. Depending on the web host, server configuration, and the intent of the publishers, a variety of different syndication tools exist.
In most cases, providers convert RSS feeds to HTML in order to display the feeds contents. The following are some of the more popular methods to convert RSS feeds as web based content.
Hosted Services
The easiest of solution is not server dependent, a third party host displays the contents of the feed. The downside to using a hosted service is that you are relying on a third party. If the third party’s website has problems, your content will not be displayed. Additionally, webmasters often cannot customize the way the contents are displayed on hosted servers and there is no real search engine benefit to third party hosting.
Examples: FeedBurner.com – http://www.feedburner.com and RSS2HTML – http://www.rss2html.com.
Scripts
Using scripts to display RSS feeds on a website is probably the most effective solution. In addition, the webmaster using ASP or PHP scripts to convert their feeds, maintain the control of the “look and feel” of the content displayed. Webmasters also realize the benefit of hosting the feed on a domain that is within the webmasters control.
Using ASP or PHP will allow search engines to spider the actual contents of the RSS feed as if it is part of the actual HTML. Pay particular attention to solutions that cache the RSS feed. If your RSS feed is popular this will save significant bandwidth.
PHP
PHP is a popular scripting language that is often used to dynamically update web pages. PHP support is available on most web servers that run on a Unix Operating System.
Example: rss2html.php – http://www.feedforall.com/free-php-script.htm
ASP
ASP or active server pages is a scripting language similar to PHP but support is more often found on Windows web servers.
Example: rss2html.asp – http://www.bytescout.com/how_to_display_rss_using_asp.html
Javascript
Javascript is easy to use, and many sites will produce the code that needs to be inserted into the HTML web page, making implementation very easy for webmasters. The downside to the majority of the javascript solutions is that the webpage calls the script each time, and the actual contents of the feed is not able to be spidered or indexed by search engines. So while javascript is easy to use, there is very little benefit to the webmaster. Search engines will not detect any new content or keywords contained in the contents of the feed, so their is little optimization benefit to displaying RSS feeds using javascript. Additionally, while it is unusual, occasionally website visitors will have the javascript turned off in their browser, if that is the case they will be unable to view the contents of the feed.
Example: FeedRoll Pro – http://www.feedrollpro.com
Advanced Scripts/Merging Scripts
Webmasters will often find value in merging multiple RSS feeds in to a single feed. This is particularly useful when attempting to aggregate news on a specific topic. The script allows you to produce an RSS feed by taking the latest items from multiple feeds.
Example: RSSmesh – http://www.feedforall.com/rssmesh.htm.
Filtering/Newsmastering
Due to the enormous and ever-increasing information flow we are all submitted to, the only way to improve our ability to access and use the information that is really important to us, must take place by scaling up one notch our ability to filter, aggregate, and access relevant content.
Example: Newsmaster kit – http://www.masternewmedia.org/reports/newsmasterstoolkit/
Prepublish Scripts
On occasion, webmasters will choose to build a large amount of content, and gradually release it over time. FutureRSS is a PHP script that when used properly will only display feed items that publish dates have passed.
FutureRSS – http://www.feedforall.com/future-rss.htm
A number of flexible solutions exists for webmasters to create, filter, and display content contained in an RSS feed. Using these simple solutions, webmasters can dynamically maintain webpages with unique content.
About the Author: About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
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