Archive for Internet Marketing
Is Marketing Your Business is Essential?
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Marketing your business is of high importance in increasing your customer base and product/service sales. There are many ways you can market your business and receive results. Keep in mind that the average return on your efforts is 1%-3% return for the contacts made. Therefore, the more contacts the more responses you’ll receive.
Letters to your prospective clients is one of the best ways on communication. It gives you the opportunity to introduce yourself and your products/services to the prospect, with information on why they should respond to your letter. You want to keep your letter brief and to the point. You can lose the prospects’ interest if you use too much verbege. Be concise and to the point. Use nice stationary and matching envelopes when using this method of contact. The more professional your letter appears will ensure that the recipient will at least look at it and read the content. Plain white paper and cheap regular envelopes do not generate the same interest. Use light gray or ivory as statistics show these are the best colors for business letters.
Faxing letters of flyers is another method of marketing. There are laws regarding this method. You need to have permission to fax which you can get by calling and asking permission. Make sure you document who gave you permission to fax. When you call for permission, identify yourself, your company and briefly what type of information you want to fax. If your prospective client is interested in your product/service, they will usually give you the needed permission to fax it to them.
Telemarketing is another source of marketing. When telemarketing, make sure you are not aggravating your prospect when calling. The best method we’ve found is to introduce yourself and your company, briefly tell the person answering the phone what your call is regarding and ask for the owner, manager or decision maker to call you back. If your subject matter is of interest to your prospect, they will call you back. Telemarketing is more cost effective today due to the phone companies that offer unlimited long distance rates.
Brochures are a more expensive way to market although you can get a wealth of information regarding your product/services out to your prospective client. You need to make sure that your brochure is attractive on first sight using color and art work that depicts what you are selling. Additionally, you want to give as much information about your products/services as possible, but at the same time, you don’t want to give all of your information away. You want to leave a few unanswered questions to generate an interested response from the prospective client.
Internet marketing in todays world is an effective means of marketing. You can build websites at little or no cost. If you choose this method of marketing, you’ll need to get your website submitted to as many search engines as possible for it to be effective. Even if you are not exposed on the internet, it helps to have a website to direct potential clients to.
Additionally, in all forms of communication, make sure you have all means of contact printed on all materials including your phone number, fax number, email address, physical address, and web site address. Do not use a P O box as an address. With all of the scams today, a physical address gives more credibility to your business marketing efforts.
In summary, what ever means of marketing you choose, be consistent! Even if you only contact 25 new prospects a day, daily marketing is critical to building your business.
About the Author: Michele Graham, CEO and Owner of Professional Healthcare Management. http://www.phmnetwork.com – http://www.healthcarenewsonline.com – http://phmnetwork.blogspot.com.
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Does Google’s PageRank Still Matter?
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Not many weeks ago, WebProNews wrote a report on the subject of Google taking out PageRank from Webmaster Tools. Susan Moskwa, a Webmaster Trends Analyst at the top search engine said, “We’ve been telling people for a long time they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” she explained. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look for it.” As it stands now, PageRank has been taken out of Google WebMaster Tools but it still shows up in the Google Toolbar.
I can’t figure out why Google recommends that we shouldn’t count so much on the information shown in PageRank when it’s unmistakable to every one that the majority of us bank on these numbers when reviewing the outcomes of our search engine optimization and marketing strategies and given that we agree that a high PR results in added traffic for our website then, Page Rank should be given considerable weight when evaluating our efforts.
Titus Hoskins, a Search Engine Marketer and author of ‘Does Google Page Rank Count Anymore?’ wrote in his article that, “For years, Google has been downplaying the importance of Page Rank and states that it’s only one of about 200 ranking factors which determine how Google ranks its index for keywords”, emphasized the effects of gaining high PR popularity on online companies, and I feel that a majority of what he wrote made a lot of sense.
Titus Hoskins spoke about the effect of a better page rank saying that, “Obtaining a high PR7 or PR8 simply means more business and revenues. Placed against a PR1 site, a PR8 will win more respect in the eyes of potential clients and can produce enormous profits for the site owner.”
So where does this prospective client respect emanate from? It is borne out of their respect of Google indeed. Titus Hoskins examined the respect and brand recognition Google has by saying, “Google has established an unmatched credibility and brand recognition in the eyes of potential customers visiting your site. Web users trust Google for guidance and direction”, and as an online marketer, Hoskins is astonished by how Google affects the web community. Regarding this he said, “I am completely amazed each day at the marketing power Google now commands with web surfers and with the general population.” Hoskins added, “Google is the king of online search and no other search engine even comes close to Google.”
I translate that to indicate that if Google, gives a web-based business a high PR, then count on Google’s influence to have a positive effect on the number of people purchase from that site. So how can we stop these businesses from assigning such a big premium to Google PageRank numbers?
“Regardless of what Google wants to happen,” wrote Hoskins, “PageRank is still extremely important to anyone marketing on the web, especially if you’re selling SEO services or operating a web business.” He sums up how people see PageRank as something that, “still wields tremendous influence and power” and by and large, this understanding has stayed valid up until recently. “By default, PageRank is Google’s opinion of your site,” Hoskins stressed. “Web users can count (at least to 10) and if Google believes people are still not counting when it comes to PageRank, then they are fully mistaken.”
In spite of what Google has said is their opinion I am still of the opinion that there is some benefits to be obtained from Google’s PageRank feature. I go along with the writers quoted above, and plan to continue to use Google’s PageRank in my evaluation of my own search engine optimization endeavors as well as other people’s.
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