The sad truth is most business websites don’t make money. A large amount of business owners spend thousands and thousands on their website only to have it do nothing. No one visits, no one contacts you… and most importantly no one gives you any money.

So how do we fix that? This article discusses two big errors I see with most websites.

Lack Of A Website Conversion Process

Most website owners are so concerned with website traffic they forget what to do with it when it arrives. Your website is crying out for a way to convert all those delicious prospects into your new clients. Most website owners spend no time at all thinking about this process.

You’re in for a shock if your plan is to have people just show up and throw money at you. You’re unlikely to find a business where you don’t have to sell your products and services to the visitor. Don’t like selling? Just accept the fact that you need to do it.

What’s nice about the web (while also being a huge limitation) is that you don’t have to sell face-to-face. This allows us to put away our fears of rejection so we can just go out and try to sell stuff. If nothing happens at least they won’t be hurting your feelings.

Having a clear process is the key to improving your web conversion.

Missing A Web Marketing Strategy

This leads us nicely to an even larger problem with most websites… lack of strategy. Converting visitors into buyers is the first missing strategy and the second is getting website traffic. Even if your website rocks on conversion is won’t make much difference if you can’t get any visitors.

It’s important to have a way of generating website traffic. These could be things like social media, article marketing, search engine optimization (SEO), video marketing and pay-per-click (PPC) advertising. But make sure you have a clear strategy for achieving your goals.

Another error (and one I’m guilty of) is trying too many strategies and running from one to the other constantly. This results in none of your strategies getting any traffic and you end up with disappointed. The best way is to choose a few powerful online marketing strategies and apply them consistently for the next few months.

It’s important to get these first strategies giving you results and then you can select more to add. But don’t forget about what got you there. Keep doing the basics well and you’ll go far.