It is pretty incredible how much of a significant difference site visitors can have, of course you have to think about certain factors.
Being in business online presents many challenges the first of which is getting targeted traffic and then sustaining it. But how do you win over your visitors and compel customers to stay with you? This is actually harder to achieve than driving traffic. The idea is to first get people to stay longer on your site, meaning that you need to optimize it and reduce bounce rates. Subsequently, the long process begins that involves taking small steps to build a powerful connection with your audience which could turn into loyalty.
Was there ever a time when you wished you could hear the answer of a person who owned a site or product to a particular question you wished to ask? It is something that happens hundreds of times every day and people are really curious about getting an answer. It’s fine to use a support desk application even though it’s a little more inconvenient for the visitor. However, it can be a true disappointment to receive a message stating that someone belonging to the team will connect with you soon. Don’t let people know that you can’t be bothered to help them out yourself because you’re too important or don’t have sufficient time to deal with their support tickets. Just say that you’ll get to them in no time at all. It’s great if you have a list because these are the people most likely to comment. Always send out an email anytime you make a new post, but just tease them and create some curiosity. Of course you want them to click through to your blog post, and in your email, let them know in no uncertain terms that you value their thoughts and to comment. And don’t forget the call to action to read the post and then answer the questions, or comment. This is something you can do in tweets or at Facebook if you use those sites.
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It’s tough to get motivated to do all this work in addition to the regular day or night job. Maintaining all the marketing you’re working is a must despite the fact that you’re working the 40 hour a week gig. Vow and commit to working on your blog and just keep adding content for as long as it takes and keep marketing it. When people talk to you on your blog, that’s when you have to just do the smart thing and reply and talk to them. You know how it feels to comment and nobody replies to you. Your commenters are helping your business by doing it, and it’s just a little good payback.
Establishing a powerful relationship with prospects and customers is a lot more complicated than you would first think. It’s up to you how strong the connection will be. If you’re willing to do what it takes, then your business will not only grow but will thrive.